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From the historical knitwear company Annapurna, on the market for over 40 years, the homonimous brand, embraces the liveliness and the desire to live the fashion of a young woman who is deeply protagonist of her time.

The Annapurna collection is fashionable, cheerful, follows trends but reinterprets them in knitwear, because it never betrays its background while giving it a totally personalized expression.


Skilful inlays, jacquard, and stitches are played in the "day" version, a continuous study of different yarn combinations to present an innovative and unconventional knitwear.


It starts with the best cashmere, the company's core business, to indulge in experimentation and reinterpretations that escape the classic canons, without ever decreasing its value. 


Extreme volumes characterize the collection from "cropped and tiny" to "oversized chunky", and pure and saturated colors emphasize unconventional outfits.





Annapurna for its Summer 2023 was inspired by a night mermaid, who lives intensely and embodies the luminescent glow of the sunset and the moon reflected in the sea.

We transported her to the glamour of Studio 54 in NY in the years of her splendour and interpreted her eccentricity with simple shapes but exceptional stitches and yarns.

We dressed her in shimmering cotton and lurex transparencies and imagined her twirling in the volumes of kaftans caressing her body.

 Lace and filet in ultra-light knitwear follow her movements and the seduction of silk illuminates her steps.

Small silk and lurex ruffles recall the waves of her beloved sea and embellish simple garments close to the body, thanks to the skilful use of small ribs.

At dawn, white cotton crochet nets, edged in navy blue, bring her back to her world after unforgettable nights.


This season Annapurna proposes a capsule collection of out-of-water, poolside light cocktails, played with fine and natural yarns: cotton, silk, viscose lurex.

The collection starts with a cotton crochet bikini in a lurex or "mat" variant to play dress-up with palazzo trousers matched with a long cardigan or with the more feminine variant of the kaftan in a mini or maxi version. Matching scarves and sarongs complete the package. 

Identical patterns are represented in different stitch patterns and different yarns to create garments belonging to different imaginations.

Completing the presentation are garments with a nautical flavour in cotton net, crocheted, which easily match our original bikinis.

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