Artwork depicting Annapurna I peak in the Himalayas, displayed at the entrance of Annapurna S.p.A. – Annapurna

manifesto

manifesto

Annapurna was founded in 1978 by Aida Barni, in the same year the Himalayan peak was first conquered by an all-women expedition, the first to reach a summit above 8,000 meters.
That achievement, born of endurance and sacrifice, inspired a vision: to create a brand defined by strength, precision, and authenticity.

Since then, Annapurna has pursued one clear path — creating garments of absolute quality through mastery of craft and material.

Today it stands as a point of reference for those who seek a contemporary language, outside conventions.
A world that feels raw and elemental, suspended between the textures of nature and the echoes of underground cultures.

Every piece is made in Italy, meticulously crafted to last.

manifesto

annapurna mountain
annapurna mountain

Annapurna was founded in 1978 by Aida Barni, in the same year the Himalayan peak was first conquered by an all-women expedition, the first to reach a summit above 8,000 meters.
That achievement, born of endurance and sacrifice, inspired a vision: to create a brand defined by strength, precision, and authenticity.

Since then, Annapurna has pursued one clear path — creating garments of absolute quality through mastery of craft and material.

Today it stands as a point of reference for those who seek a contemporary language, outside conventions.
A world that feels raw and elemental, suspended between the textures of nature and the echoes of underground cultures.

Every piece is made in Italy, meticulously crafted to last.